My Personal Brand

Every designer needs their own brand. This is mine that I designed and applied to many different forms of media from business cards to this very website.

Target Audience: Current and potential clients

Problem-Solving: I spent a lot of time playing with the main icon. I wanted it to be a combination of my initials, TMA, while still being fun and clean. I was inspired by the font Bauman Regular and was able to merge the three letters together and add a tail to the A to create balance between the left and right sides of the icon. The icon on its own is very clean so the color choice of the light blue and dark pink add in that fun aspect to the icon.

Software: Adobe Illustrator and Adobe Indesign