Athletics Social Media Graphics

While working as a Social Media Assistant at Pittsburg State University, I had been given the branding guidelines for
the Athletics Teams and asked to create
social media graphics for each team based on their current feeds and what typically gets posted during their season. I am incredibly honored to say this project won a 2023 Silver ADDY through the American Advertising Federation in the category Social Media Campaign.

Goal: Give the athletic teams usable templates for main social media posts to maintain the athletics brand across all platforms.

Target Audience: Students, alumni, community members, and sports fans

Problem Solving: When working with each team, I had to find out if they used Photoshop because I gave them templates to edit for future use. A few teams didn’t use Photoshop but used Canva instead. This meant I had to create the base graphic in Photoshop without the editable text, export it as a JPEG, upload the JPEG to Canva, add the correct text in the right style and size, then share that Canva template with the coach. If they did know how to use Photoshop, I simply saved a JPEG as an example along with the PSD, and both were put into a shared social media folder in OneDrive.
*I would not typically use type in photoshop as I know its limitations. However, these files are meant to be used by people with little to no Adobe knowledge. By adding type in Photoshop, everything they need to edit is in one place and they only need one file.

Timeline: 1-2 days per team depending on response times

Software: Adobe Photoshop, Canva