With a new generation coming into the workforce came many new trends of catching people’s eyes. The year 2021 has seen many new artistic styles being used in digital media. Brands like Burger King, Fisher-Price, and even Adobe Creative Cloud have rebranded over the past year, along with so many others. The “modernizing” of logos includes a more retro yet simplistic style.
One of the biggest design trends we have seen this past year has been empty lines. This trend includes organic shapes without an outline and often just enough detail. It lacks the details that can be unnecessary in the design. The empty line trend typically contains bright contrasting colors.
The empty line trend leads itself right into color blocking. Color blocking has been a massive trend not only in the digital design industry, but also the fashion industry. To achieve a good color blocked design, one simply needs a good understanding of color theory and the color wheel. The use of analogous, complementary, or even triadic color schemes makes color blocking a simple and easily accomplishable design trend. Therefore, many brands have used it to their advantage.
These are just the most prominent design trends we have seen over the year of 2021. Color blocking and empty lines are often used together as brands go back to their old logos with a modern twist. The design trends with always be changing, but these simple ones are here to stay.
Taven Allen 